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Experience

FREELANCE | JAN 2024—Present
• Worked within various industries including actuarial and publishing, to produce ad campaigns, content strategies, rebranding strategy documents and event collateral

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COPY LEAD | MAY 2020–JAN 2024

S&P Global, New York, NY 

  • Developed and applied the company’s brand voice across multiple business verticals and disciplines 

  • Wrote award-winning copy for internal and external initiatives, including print, digital, motion, event and experiential assets 

  • Named high-profile internal and external products, offerings, teams, initiatives, corporate events and industry conferences 

  • Created content strategies to elevate the value of the in-house agency

 

CREATIVE LEAD, COPY & CONTENT STRATEGY | JUNE 2019–MAY 2020

Ready Set Rocket, New York, NY 

  • Wrote persuasive copy for a spectrum of Fortune 500 and mid-sized companies, including Microsoft, Blackstone, Univision and Blackrock 

  • Developed content and messaging strategies, conceptualizing and executing work from ideation to launch 

  • Served as a subject matter expert across all distribution channels and formats 

  • Created brand and editorial standards for industry-leading companies 

 

SENIOR COPYWRITER, BRANDED CONTENT | SEPT 2016–JUNE 2019

Capital One, New York, NY 

  • Wrote thought leadership content for the Commercial Bank to elevate the presence of Capital One’s management team. Includes bylined articles, email, infographics, videos, social media posts, print ads, flyers, and web

  • Interviewed bankers, relationship managers and subject matter experts to gain insights for content

  • Conducted extensive research into the B2B thought leadership landscape to stay up-to-date on new trends and findings 

  • Established editorial and brand standards for client-facing publications 

 

LEAD COPYWRITER, CONTENT STRATEGIST | SEPT 2015–SEPT 2016

eClerx, New York, NY 

  • Penned B2B content targeting Fortune 500 companies in the digital, financial, and telecommunications industries. Includes email, web, print, white papers, case studies, sell sheets, social media posts and trade show collateral 

  • Grew the company’s social reach by creating and posting content that drives engagement on multiple channels 

  • Developed and enforces the content strategy of the company’s new digital website 

  • Art directed the internal creative team and external agencies to invent visionary design and 

 

CX CREATIVE SUPERVISOR | OCT 2011–SEPT 2015

FXDIRECTDEALER, LCC, New York, NY 

  • Promoted from copywriter to supervisor to manage a team of creatives 

  • Crafted content for leading financial and technology brands, including Currency Mountain, FXDD, Forexware, Boston Technologies, Forexlive, and FXDD Frontier 

  • Liaises with U.S. and E.U. compliance departments to create legal documentation 

  • Created content for social media accounts with a combined reach of over 50k users Devised an SEO strategy that increased organic traffic over 100% 

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COPYWRITER | FEB 2009–OCT 2011

Forex Club Holding, New York, NY 

  • Created all copy and content for digital, print, email, radio, social media and television ads 

  • Wrote press releases for global distribution through various media outlets

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