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Experience

FREELANCE | JAN 2024—Present
• Worked within various industries including actuarial and publishing, to produce ad campaigns, content strategies, rebranding strategy documents and event collateral

COPY LEAD | MAY 2020–JAN 2024

S&P Global, New York, NY 

  • Developed and applied the company’s brand voice across multiple business verticals and disciplines 

  • Wrote award-winning copy for internal and external initiatives, including print, digital, motion, event and experiential assets 

  • Named high-profile internal and external products, offerings, teams, initiatives, corporate events and industry conferences 

  • Created content strategies to elevate the value of the in-house agency

 

CREATIVE LEAD, COPY & CONTENT STRATEGY | JUNE 2019–MAY 2020

Ready Set Rocket, New York, NY 

  • Wrote persuasive copy for a spectrum of Fortune 500 and mid-sized companies, including Microsoft, Blackstone, Univision and Blackrock 

  • Developed content and messaging strategies, conceptualizing and executing work from ideation to launch 

  • Served as a subject matter expert across all distribution channels and formats 

  • Created brand and editorial standards for industry-leading companies 

 

SENIOR COPYWRITER, BRANDED CONTENT | SEPT 2016–JUNE 2019

Capital One, New York, NY 

  • Wrote thought leadership content for the Commercial Bank to elevate the presence of Capital One’s management team. Includes bylined articles, email, infographics, videos, social media posts, print ads, flyers, and web

  • Interviewed bankers, relationship managers and subject matter experts to gain insights for content

  • Conducted extensive research into the B2B thought leadership landscape to stay up-to-date on new trends and findings 

  • Established editorial and brand standards for client-facing publications 

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